[Training Review] Training at a glance in June~July

During June and July, ALAO Trainers have delivered trainings to our dealers.

Let's have a look at what valuable contents were delivered.

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Training Summary

• Schedule: June 16th – 20th, 2025

• Location: SEA CIVIC Merchandising (Philippines) & SEA MEI (Indonesia)

• Purpose: Enhancing MH service capabilities through an intensive training program.

• Attendees

CIVIC (Philippines): 16 attendees

MEI (Indonesia): 7 attendees

Training Feedback

CIVIC (Philippines)

• Engagement & Interest: While participants had limited forklift knowledge, their background in heavy machinery/electrical systems facilitated deep learning.

• Areas of Focus: Active discussions comparing CP’s BICS vs MH’s ISO3691 systems.

• Hands-On Adjustments: As the D50C-5 model was delivered to a customer, B25NS model was utilized for hands-on training.

MEI (Indonesia)

• Improved Understanding: Great progress since Q4/2023, with practical questions stemming from field experiences.

• Hands-On Approach: Overcame language barriers with practical, work-based learning.

• Additional Training: Explanation and additional handouts delivered for B50X-7 Plus vehicles & CosMX batteries.

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Enhancing Sales & Service Competencies Successfully

After completing successful Pre-training with direct visits to dealers, Bobcat training team conducted a comprehensive Sales and Service competency improvement program. This training aimed to elevate the strategic planning and execution capabilities of our dealer teams, focusing on customer needs and collaboration. Through post-training, the program was concluded by reinforcing the training content and enabling its practical application in the field.

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Training Highlights

Sales Process Training

• B2B Sales framework and validation of sales strategies.

• Data-driven and value-focused sales methodologies.

• Pipeline management and tracking of Sales KPIs.

Customer-Centric Service Management

• Understanding service processes and customer-focused roles.

• Providing tailored services for customer performance and managing service experiences effectively.

Mindset Development Session

• Establishing a sales philosophy and personal branding to strengthen professional competencies.

Outcome & Feedback

• Attendees: 16 Sales members and 16 Service team members, totaling 32 participants.

• Participant Feedback:

  • Realized the importance of acknowledging customer value and building relationships for sales growth.

  • Gained insights into transitioning traditional sales methods into systematic data-based approaches.

  • Reassessed the true meaning of sales while focusing on enhancing competitiveness.

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Training Summary

• Title: "MEX Product Training & Competitor Equipment Comparison"

• Date: July 14-15, 2025 (Monday-Tuesday)

• Training Models: Bobcat E17z, E20z, E26, E35z

• Equipment Used: E17z, E20z, E26, E35z, E19e, Yanmar Vio35-7 with Rotating Link, Bobcat E35z with Rotating Link

Hands-On Approach to Learning

Participants had the unique opportunity to dive deep into Bobcat's core models, including the E17z, E20z, E26, and E35z. With additional equipment such as the E19e and competitive Yanmar Vio35-7 (including rotating link models for comparison), attendees explored features, benefits, and functionalities up close.

The curriculum was designed to bridge product knowledge with practical sales application. Sessions included:

• A thorough introduction to MEX equipment basics: key components, swing types, boom characteristics, and more.

• Group discussions and presentations showcasing sales points for product differentiation.

• Hands-on machine practice to build confidence in product demonstrations.

This blend of theory and practice provided participants with actionable insights, ensuring they left better equipped to handle customer inquiries and deliver compelling sales pitches.

Takeaways from Trainees

The feedback was overwhelmingly positive, highlighting the professionalism, expertise, and energy of the program's delivery:

"Extremely professional and highly engaging."

"Instructors passionately explained key details for better understanding."

"Both the theory and hands-on approach enhanced knowledge acquisition effectively."

"Sales-focused discussions brought new perspectives to the table."

"Smoothly organized with high impact on improving sales skills."

Many appreciated the mix of practical demonstrations and expert-led lectures, noting it helped solidify concepts while offering opportunities for collaboration.

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It looks very valuable and useful for both sales and service managers.

We will deliver diverse training program to our dealers continuosly.

Want to join us?

Then check our offline training calendar and attend the sessions.

Click → CALENDAR

Or you are always welcomed on our online training world too.

• [Introduction] Bobcat University

• [Introduction] Smart Learning

The online training contents are totally same with offline training - except for the hands-on and interaction with trainers.

Participate in our training programs through online and offline sessions!