ALAO Training Center Successfully Hosts Global Material Handling Bootcamp

Sharing ALAO Expertise with EMEA and North America Internal Sales & Service managers

The Doosan Bobcat ALAO Training Center has successfully hosted a Material Handling Bootcamp for sales and service managers from the EMEA and North America regions, reinforcing its role as a global hub for Material Handling training excellence.

This bootcamp was designed to transfer ALAO’s deep knowledge and hands-on expertise in Material Handling products and services to internal managers from other regions. Participants who completed the program are expected to return to their respective markets and deliver product and service knowledge to local dealer networks, strengthening MH (Material Handling) capabilities worldwide.

ALAO Training Center: A Specialized Global Center for Material Handling Training

The ALAO region operates Material Handling plants in both South Korea and China, providing ALAO Training Center with unparalleled access to manufacturing expertise and product insights. Leveraging this advantage, the center has long specialized in advanced forklift product and service training for dealers across the region.

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Hands-On Learning Across Korea and China

The week-long bootcamp was conducted across training centers in China and South Korea, offering participants an immersive learning experience. A key highlight was visits to Material Handling manufacturing plants, where attendees closely observed the forklift assembly process and gained first-hand insight into product design, quality standards, and service considerations.

This on-site approach enabled participants to move beyond theoretical learning and develop a practical understanding of product structure and manufacturing excellence, which they can directly apply in future dealer training.

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Active Knowledge Exchange on Products, Customers, and Sales Strategies

During classroom and workshop sessions, participants explored key product features, competitive advantages, and overall product value of Bobcat Material Handling. In addition, they engaged in open discussions on regional customer characteristics, sharing insights into how market needs, operating environments, and customer expectations differ across ALAO, EMEA.

These exchanges allowed sales and service managers to share best practices and proven sales and service strategies, fostering a collaborative global learning environment and enhancing cross-regional understanding.

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Strengthening Global Connection Through Doosan Group Experience

Beyond technical training, the program also included an overview of the Doosan Group, helping participants better understand the company’s heritage, values, and long-term vision.The bootcamp concluded with a visit to Doosan Tower, offering cultural exposure and an opportunity to strengthen relationships among global colleagues.

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Expanding ALAO’s MH Expertise Across Global Dealer Networks

ALAO Training Center will continue to develop and deliver high-quality, hands-on training programs for Material Handling and other key product lines, supporting global dealer performance and reinforcing Bobcat’s commitment to excellence in products, service, and customer support.